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Ross Lovegrove
"The Braun competition represents the cultural authority of the Braun Company, and that's why it attracts so many good entries. I think a lot of people are now genuinely attracted by the idea of an internship at Braun, because they know they can learn things in six months there that they couldn't learn in five years at a college. I also think it gives the world a new opportunity to get a bit of a sense of good solid, weIl-made design from Germany."
Ross Lovegrove, Master of Design of Royal College of Art und Mitglied der BraunPreis Jury 2001.
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