www.BraunPrize.com - International issue 2008

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BraunPrize exhibition exalts at the Museum for Applied Art Frankfurt
The variety of innovative ideas and special design which was generated by the internationally famous BraunPrize competition this year was shown to the invited guests at the BraunPrize exhibition event on November 2nd in the Museum for Applied Art in Frankfurt.

The exhibition shows, besides the 5 projects of the finalists, additional 19 models of the second round of judging. A supplementary photo exhibition of 11 notable mentions is displayed due to their creative approach.

This year the BraunPrize executed for the first time a franchise concept with China and Mexico. In the exhibition the 19 projects of each national competition are shown as well. The showroom is completed with former design-models from earlier BraunPrize-winners.

As prelude of the festivities Prof. Dr. Ulrich Schneider, Director of the Museum for Applied Art and Prof. Dr. Volker Fischer, Director of the design-department of the museum, welcomed the over 100 attending guests.

Afterwards Peter Schneider, Director Corporate Design of Braun, presented the history of the BraunPrize and gave an insight into the design criteria of the competition. In the occasion of the Jubilee of the 15th BraunPrize he pointed out the increasing internationality and importance of the competition.

He highlighted the remarkableness of the “promoting design-idea” and in his opinion, industrial design is very important and should continue to support innovative ideas all over the world.

Afterwards the guests used the opportunity to take a look at the exhibited concepts of the young talents. The winner project 2005 was „Rescue Buoy“, a life-saving robot in form of a buoy.

Exhibition dates
The exhibition impresses by thrilling presentations of innovative and young creativity and can be seen from