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Call for entries
Participants are free to choose any subject for their product concepts. The BraunPrize has always been entirely independent of the Braun product range and is not restricted to products from the consumer goods sector.
The product concepts submitted should represent real innovations in design and technology which have been developed with users' needs in mind and which help them in their everyday lives – in the home, at work or school, during sports and leisure activities or in the context of health and personal care.
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Assessment criteria
The jury assesses all the product concepts in accordance with the following criteria:
- Design – innovation, aesthetics, clarity, ergonomics
- Technology – how convincing is the product functionality?
- Usability – the benefit which the product provides for the user
People must be seen to be both the starting point for the product concept and the focus of its realisation.
The following additional factors are also taken into account during the assessment process:
- The clarity of the content
- The quality of the presentation and the design models
- A thorough analysis of the assumptions on which the product is based
- The feasibility of the concept with regard to processes and costs
- The social acceptance of the product idea
- The environmental compatibility of the product concept
As the best projects will be shown in the exhibition, the quality of the design model is as important as the clarity of the presentation and the way in which it is delivered.
Along with the quality of the design, innovation and practical usability are prerequisites for a successful entry. In addition to innovative ideas, intelligent redesign concepts are also welcome.
Please note that software and media design concepts are excluded from the scope of the competition.
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