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Achim Pohl
"if you are a student or just starting out on your career, competitions represent an important opportunity - perhaps the only one - for you to position yourself and make a statement at international level. the BraunPrize, which combines an exceptionally consistent, career-focused outlook with the international prestige of the BRAUN brand therefore plays an exceptionally important role. looking back, I would say that the BraunPrize had a major influence on my development as an industrial designer. there is no doubt that the fact of winning in 1989 - and the international recognition which this achievement brought with it - greatly boosted my self-confidence and helped me take the decision to set up an independent design studio - "ARTEFAKT industriekultur"."
Achim Pohl "ARTEFAKT industriekultur" Darmstadt / Germany 1989: BraunPrize winner, 1986: Project featured in BraunPrize Exhibition
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