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Questions to Udo Milutzki |
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How should a young designer approach a new assignment?
Young designers should see in each project a chance to improve people’s lives. Improvement can only be reached by offering consumers a value added to what is known or what they already have. In the age of globalization there is a need of good product design, world-wide, product design which is aesthetic and honest and offers comprehensibility and utility.
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What advice do you have in general for young designers?
Don’t stop learning. Young designers should search and apply new technologies and materials, strive to reach clear forms and easy to use products; this makes them invaluable. The interplay between design and engineering is very evident to create innovative products.
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Design Awards/ the BraunPrize |
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What role do design prizes play in general, and the BraunPrize in particular in terms of fostering design talents?
Design prizes should make a responsible contribution to the future by giving orientation and guidance.
The Braun Prize is a sponsored Design Award, an open competition for young Industrial Designers, world-wide, since 1968. Our objective is to highlight the importance of industrial design and innovative products and to promote ideas for consumers which help people in all aspects of their daily live. Over the years the Braun Prize has become even more important and interesting and award winners are well recognized.
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What will be your approach when evaluating the submissions?
We will thoroughly study and discuss the submitted material. Then the jury will work on finding a common assessment of the respective projects.
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How do you work on new ideas?
We are working with multifunctional project teams. Consisting of team members from consumer research, industrial design, product designer, and quality and product engineers. Experienced people and new talents are mixed to get new product ideas.
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What is your personal definition of “good design” and its role in your life?
Easy to use product, clear in the design language, I like to touch and to see it and it should be long-lasting.
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