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Why are we committed to promoting design?
When the BraunPrize was created in 1967, it set out not only to encourage young talented designers by promoting their work but also to give the public an insight into the criteria which constitute good design.
Today, everyone is talking about design. And living, as we do, in an age of globalisation, the idea of promoting design as an absolute no longer seems to make any sense.
Because we find ourselves confronted with a greater diversity of products than ever before; with saturated Markets, with falling prices and the endless pursuit of the best deal. We have to contend with contradictions and the breakdown of values.
That is why, today, the BraunPrize should send a signal that rejects the trivialisation of values, products and design. Design should be seen as having inherent value rather than serving as decoration.
Our everyday work at Braun teaches us time and again that innovation, distinctive design and functional quality are the keys to long-term success.
Having grown up with this philosophy, we do not want to see design be devalued to the point where it is no more than a Markting tool and the profession of industrial designer discredited.
We are committed to fostering the development and evolution of the product culture which is as old as humanity itself.
Because culture is the prerequisite for progress.
Peter Schneider, Director Corporate Design Braun
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Why we promote design/